A reading club with a view to the future

026 Brett King: Augmented

The book explores how technology and artificial intelligence will transform the way we live and work in the future.

Brett King: Augmented


Augmented presents a compelling vision of the future, where technology and artificial intelligence are seamlessly integrated into our lives. Brett King argues that the rise of the smartphone and the advent of artificial intelligence will fundamentally change the way we live, work, and interact with one another. He discusses how we can use these new technologies to create a better world and address some of the most pressing challenges facing society today. King also explores the potential risks and challenges of these developments, and how we can ensure that technology is used for the greater good.


Title: Augmented: Life in the Smart Lane

Author: Brett King

Publishing Year: 2017

Publisher: Marshall Cavendish International

Length in Hours: 12 hours and 23 minutes

5 main ideas

  1. The rise of the smartphone and artificial intelligence will fundamentally change the way we live and work.
  2. The integration of technology and artificial intelligence into our daily lives will create new opportunities for innovation and growth.
  3. The rise of new technologies will pose significant challenges and risks that we must address.
  4. We need to rethink our education system and develop new skills to keep pace with technological change.
  5. Technology has the potential to transform society and address some of the world's most pressing challenges.
Brett King: Augmented

5 funny quotes

  1. "My dog has a smartphone. I can't get a date, but my dog is flooded with offers from Poodles and Chihuahuas."
  2. "It's time we acknowledge that the ultimate security weakness in any network is the human being using it. We are the weakest link. I mean, I'm surprised I'm not a Nigerian prince by now."
  3. "Trying to keep up with the speed of change in technology is like trying to change a tire on a car going 100 miles per hour."
  4. "I like my coffee like I like my code: with as few bugs as possible."
  5. "I once tried to explain Bitcoin to my grandma. She thought I was telling her about a new brand of laundry detergent."

5 thought-provoking quotes​

  1. "When the things you know about today become obsolete, the only skills you can take with you are creativity, empathy, and an ability to think critically about the challenges ahead."
  2. "Your bank's mobile app should be the Amazon Go of banking."
  3. "If you're not happy with Siri, just wait a year."
  4. "In a world where we're always connected, the only thing that really matters is the quality of the connection."
  5. "AI is not here to replace us; it's here to augment us."

5 dilemmas

  1. How to balance the need for personalized, human experiences with the efficiency and convenience of technology.
  2. The ethical implications of using customer data and AI for targeted marketing and decision-making.
  3. How to ensure the security and privacy of customer data in an increasingly open and interconnected ecosystems.
  4. The tension between innovation and regulation, and the challenge of building trust and credibility in a digital landscape.
  5. How do we ensure that workers are not left behind as technology continues to transform the workplace?

5 examples

  1. Self-driving cars and delivery drones are being developed by companies like Google, Tesla, and Amazon.
  2. IBM's Watson is being used in the healthcare industry to help doctors diagnose and treat patients.
  3. Amazon's Alexa and Google Home are changing the way we interact with our homes and appliances.
  4. Augmented reality apps like Pokemon Go are transforming the gaming industry.
  5. Blockchain technology is being used by companies like IBM and Walmart to create more secure and transparent supply chains.

Referenced books

  1. "The Fourth Industrial Revolution" by Klaus Schwab
  2. "The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future" by Kevin Kelly
  3. "Virtual Reality Insider: Guidebook for the VR Industry" by Sky Nite

Share a quote

"Trying to keep up with the speed of change in technology is like trying to change a tire on a car going 100 miles per hour."

Brett King: Augmented
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