Everyone is in sales and persuasion is part of our daily life. Learn how to sell effectively and ethically.
In "To Sell is Human," author Daniel H. Pink challenges the common belief that sales is a dirty profession, arguing that everyone is in sales and persuasion is part of our daily lives. He presents a new approach to selling, focusing on the importance of empathy, clarity, and purpose in sales. Pink argues that in today's world, where information is readily available and buyers are more informed, the traditional sales approach is no longer effective. He outlines practical strategies for effective selling and ethical persuasion, emphasizing the importance of understanding the needs of the customer and offering value that meets those needs.
Title: To Sell is Human: The Surprising Truth About Moving Others
Author: Daniel H. Pink
Publishing Year: 2012
Publisher: Riverhead Books
Length in Hours: 6 hours and 6 minutes