A reading club with a view to the future

042 Dan Sullivan, Benjamin Hardy: Who Not How

Stop focusing on the ‘how’ of your goals and start looking for the right people to help you achieve them.

Dan Sullivan, Dr. Benjamin Hardy: Who Not How


In "Who Not How," business coach Dan Sullivan and psychologist Dr. Benjamin Hardy argue that we should stop focusing on how to achieve our goals and instead focus on who can help us achieve them. They claim that this shift in mindset can lead to greater success and satisfaction in both our personal and professional lives.


Title: Who Not How. The Formula to Achieve Bigger Goals Through Accelerating Teamwork

Authors: Dan Sullivan, Dr. Benjamin Hardy, and others

Publishing Year: 2020

Publisher: Hay House Inc.

Length in hours: 5 hours and 24 minutes

5 main ideas

  1. We're conditioned to think we need to do everything ourselves, but this mindset is limiting.
  2. By shifting our focus from "how" to "who," we open ourselves up to new possibilities and opportunities.
  3. Finding the right "who" is about leveraging relationships, not just hiring or outsourcing.
  4. The best "whos" are often those who share our values and goals.
  5. The "who" mindset can be applied to every aspect of our lives, from personal to professional.
Dan Sullivan, Dr. Benjamin Hardy: Who Not How

5 funny quotes

  1. "The best way to predict your future is to create it. Unless you’re a psychic, then you can just wing it."
  2. "Remember, you’re not alone on your journey. You have coffee. And coffee has caffeine. So, technically, you have a friend in caffeine."
  3. "There are two types of people in this world: those who finish what they start and—"
  4. "I’m not a morning person. I’m an ‘oh my god, it’s morning’ person."
  5. "Life is like a camera. Focus on the good times, develop from the negatives, and if things don’t work out, take another shot."

5 thought-provoking quotes​

  1. "The key to freeing up your time is to get better at leverage."
  2. "Success doesn't come from what you do, it comes from who you are being."
  3. "Who, not how, is the mindset that allows entrepreneurs to increase their impact and gain freedom."
  4. "If you want to go fast, go alone. If you want to go far, go with others."
  5. "The most successful entrepreneurs do not try to do everything themselves, but instead leverage the unique abilities of others to achieve their goals."

5 dilemmas

  1. Should I focus on what I am good at or what I enjoy doing?
  2. How can I trust others to do things as well as I can?
  3. How do I find the right people to work with?
  4. How do I balance my need for control with my desire for freedom?
  5. How can I scale my business without sacrificing quality or losing control?

5 examples

  1. Dan Sullivan, founder of Strategic Coach, used the "who, not how" mindset to build his business and help his clients.
  2. Peter Diamandis, founder of XPRIZE Foundation, leveraged the expertise of others to launch successful space ventures.
  3. Ray Kroc, founder of McDonald's, used franchising to expand his business and multiply his impact.
  4. Steve Jobs, co-founder of Apple, worked with Steve Wozniak and other talented engineers to develop groundbreaking technology.
  5. Oprah Winfrey, media mogul, relied on a team of experts to help her build a media empire and impact millions of lives.

Referenced books

Other Books by Dan Sullivan:

  1. "The Strategic Coach: 10x Program"
  2. "The Laws of Lifetime Growth: Always Make Your Future Bigger Than Your Past"

Other Books by Dr. Benjamin Hardy:

  1. "Personality Isn't Permanent: Break Free from Self-Limiting Beliefs and Rewrite Your Story"
  2. "Willpower Doesn't Work: Discover the Hidden Keys to Success"

Share a quote

"The key to freeing up your time is to get better at leverage."

Dan Sullivan, Dr. Benjamin Hardy: Who Not How
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