The key to success in business is to shift your focus from “closing the gap” between your current state and your desired state, to “achieving the gain” by creating new value and opportunities.
The authors argue that traditional business thinking emphasizes closing the gap between where you are and where you want to be, but this approach often leads to a focus on problems and limitations rather than opportunities and possibilities. Instead, they propose a new framework called “the gain” which emphasizes strategic innovation and creating new value. This book offers practical advice on how to shift your mindset to achieve the gain and build a more successful business.
Title: The Gap and the Gain: Building Business through Strategic Innovation
Author: Dan Sullivan, Dr. Benjamin Hardy, et al.
Year of publication: 2021
Publisher: Strategic Coach Inc.
Length in hours: 5 hours and 58 minutes