A reading club with a view to the future

064 Eric Ries: The Lean Startup

A methodology for developing businesses and products through continuous experimentation and validated learning.

Eric Ries: The Lean Startup


The Lean Startup provides a framework for creating successful, innovative businesses through validated learning and iterative experimentation. By focusing on creating value for customers and minimizing waste, startups can navigate uncertainty and increase their chances of success.


Title: The Lean Startup

Author: Eric Ries

Publishing Year: 2011

Publisher: Crown Business

Length in Hours: 8 hours and 38 minutes

5 main ideas

  1. Start with a minimum viable product (MVP) to quickly validate assumptions.
  2. Use validated learning to continuously test and refine your product.
  3. Pivot or persevere based on feedback and data.
  4. Build a culture of experimentation and learning.
  5. Embrace lean principles to increase efficiency and reduce waste.
Eric Ries: The Lean Startup

5 funny quotes

  1. "If you can't fail, you can't learn."
  2. "A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty."
  3. "The problem with project management is that it works perfectly when everything goes as planned."
  4. "You don't learn to walk by following rules. You learn by doing and by falling over."
  5. "You cannot steer a parked car."

5 thought-provoking quotes​

  1. "The only way to win is to learn faster than anyone else."
  2. "Success is not delivering a feature, it is learning how to solve a customer's problem."
  3. "If you're not embarrassed by the first version of your product, you've launched too late."
  4. "Innovation is the process of turning ideas into manufacturable and marketable form."
  5. "There is nothing as wasteful as doing with great efficiency something that should not be done at all."

5 dilemmas

  1. When to pivot or persevere when faced with feedback and data that challenges your assumptions?
  2. How to balance the need for innovation and experimentation with the pressure to deliver results and revenue?
  3. How to create a culture of experimentation and learning in a risk-averse environment?
  4. How to measure progress and success in the absence of traditional metrics like revenue and profit?
  5. How to effectively communicate and implement lean principles across different departments and stakeholders within an organization?

5 examples

  1. Dropbox: Started as a two-minute video showing the MVP, which went viral and validated the market demand.
  2. Zappos: Built a culture of delivering happiness, which became a key differentiator and competitive advantage.
  3. IMVU: Used continuous experimentation and A/B testing to improve their virtual product and increase revenue.
  4. Eric Ries: Developed the Lean Startup methodology through his own experiences and failures as an entrepreneur.
  5. Toyota: Embraced lean principles to reduce waste, improve efficiency, and become a leading automotive manufacturer.

Referenced books

  1. "The Four Steps to the Epiphany" by Steve Blank
  2. "Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers" by Geoffrey A. Moore
  3. "Toyota Production System: Beyond Large-Scale Production" by Taiichi Ohno
  4. "The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail" by Clayton M. Christensen
  5. "Running Lean: Iterate from Plan A to a Plan That Works" by Ash Maurya

Share a quote

"The only way to win is to learn faster than anyone else."

Eric Ries: The Lean Startup
Become a NextBook Insider

Join our community to access exclusive content, comment on stories, participate in giveaways, and more.