A reading club with a view to the future

097 Joe Polish: What’s in It for Them?

Networking is about helping others, and by doing so, we can achieve success and fulfillment in our own lives.

Joe Polish: What's in It for Them?


Joe Polish's "What's in It for Them?" is a guide to networking that focuses on helping others to achieve success, rather than just promoting oneself. By embracing nine networking principles, readers can build genuine connections with others and ultimately achieve success and fulfillment in their own lives.


Title: What's in It for Them?: 9 Genius Networking Principles to Get What You Want by Helping Others Get What They Want

Author: Joe Polish

Year of Publication: 2022

Publisher: Morgan James Publishing

Length in Hours: 6 hours and 6 minutes

5 main ideas

  1. Networking is about building mutually beneficial relationships.
  2. The most successful people are those who have a genuine desire to help others succeed.
  3. The nine networking principles can be applied in all aspects of life.
  4. Networking is not just about meeting new people, but also about maintaining existing relationships.
  5. The ultimate goal of networking is to create a network of people who are committed to helping each other succeed.
Joe Polish: What's in It for Them?

5 funny quotes

  1. "Networking is not about working, it's about connecting."
  2. "Networking is like gardening: you have to plant the seeds before you can harvest the fruits."
  3. "Networking is like a muscle, the more you exercise it, the stronger it gets."
  4. "Networking is like a dance, it takes two to tango."
  5. "Networking is like cooking, the right ingredients in the right proportion can make a masterpiece."

5 thought-provoking quotes​

  1. "Networking is the only path to wealth that's readily available to anyone."
  2. "The key to success in networking is to stop thinking about what you want and start thinking about what other people want."
  3. "In networking, the more you help others get what they want, the more they will help you get what you want."
  4. "Networking is not about collecting contacts or numbers, it's about building relationships."
  5. "Networking is not a transaction, it's a transformation."

5 dilemmas

  1. How to balance your own goals and aspirations with the needs and expectations of your network?
  2. How to stay true to your values and beliefs while building a diverse and inclusive network?
  3. How to handle conflicts and disagreements with people in your network without damaging the relationship?
  4. How to decide when to invest time and resources in building new relationships versus nurturing existing ones?
  5. How to navigate the ethical and legal boundaries of networking, especially in the age of social media and digital platforms?

5 examples

  1. Oprah Winfrey, who became one of the most successful TV hosts in history by building a strong network of supporters and collaborators.
  2. Elon Musk, who built a network of engineers, scientists, and investors to support his ambitious goals for SpaceX and Tesla.
  3. Bill Gates, who built a network of partners and collaborators to establish Microsoft as the dominant player in the computer industry.
  4. J.K. Rowling, who built a network of editors, agents, and publishers to turn her Harry Potter series into a global phenomenon.
  5. Warren Buffett, who built a network of advisors, analysts, and business leaders to become one of the most successful investors in history.

Referenced books

  1. "Influence: The Psychology of Persuasion" by Robert Cialdini
  2. "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath
  3. "Positioning: The Battle for Your Mind" by Al Ries and Jack Trout
  4. "Inbound Marketing: Attract, Engage, and Delight Customers Online" by Brian Halligan and Dharmesh Shah
  5. "Building a StoryBrand: Clarify Your Message So Customers Will Listen" by Donald Miller

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"Networking is not a transaction, it's a transformation."

Joe Polish: What's in It for Them?
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