Lou Gerstner describes how he turned around IBM’s fortunes by introducing new culture, strategy, and a renewed focus on customers.
Lou Gerstner, former CEO of IBM, shares his experience leading the company's turnaround during the 1990s. Gerstner had no prior experience in the computer industry, but his background in management and strategy allowed him to view IBM's problems from a fresh perspective. Gerstner implemented a new culture focused on customer service, streamlined the company's offerings, and made strategic investments in emerging technologies. Through his leadership, IBM was able to overcome its financial troubles and become a profitable and innovative company once again.
Title: Who Says Elephants Can't Dance?: Inside IBM's Historic Turnaround
Author: Louis V. Gerstner Jr.
Publishing Year: 2004
Publisher: HarperCollins
Length in hours: 8 hours and 29 minutes