The book explores the qualities that make some companies last for decades and become legendary while others fail.
Built to Last is a business book that analyzes successful companies and explores the qualities that allow them to endure for decades and become legendary. The book presents a set of core principles, including a focus on building a strong company culture, creating a long-term vision, and embracing change, that are common to successful companies. The authors use case studies to illustrate these principles, looking at companies like Hewlett-Packard, Procter & Gamble, and 3M, among others. The book argues that companies that are built to last are more likely to survive in the long term and become enduring institutions.
Title: Built to Last: Successful Habits of Visionary Companies
Author: Jim Collins and Jerry Porras
Publishing year: 2019
Publisher: HarperBusiness
Length in hours: 6 hours and 16 minutes