The Innovator’s Method provides a practical framework for implementing the Lean Start-up methodology in established organizations to drive innovation.
In "The Innovator's Method," Nathan Furr and Jeff Dyer provide a practical guide for implementing the Lean Start-up methodology in established organizations to drive innovation. The authors argue that traditional business models and processes are ill-suited to the fast-paced and constantly changing world of the 21st century, and that companies must be able to innovate quickly and effectively to survive and thrive. The Innovator's Method provides a step-by-step framework for identifying opportunities, testing assumptions, and rapidly iterating to create successful new products and services.
Title: The Innovator's Method: Bringing the Lean Start-up into Your Organization
Authors: Nathan Furr and Jeff Dyer
Publishing year: 2016
Publisher: Harvard Business Review Press
Length in hours: 8 hours and 29 minutes