A critical examination of the traditional business model and a call for entrepreneurs and business owners to embrace the benefits of staying small and focusing on sustainability and creativity.
Company of One challenges the traditional notions of growth and scalability in business and argues that staying small can be a strategic advantage. The book explores the benefits of focusing on sustainability, creativity, and meaningful work, rather than growth for growth's sake. The author draws on personal experiences and interviews with successful entrepreneurs to offer practical advice on how to build a sustainable and fulfilling business without sacrificing quality of life or creative freedom.
Title: Company of One: Why Staying Small Is the Next Big Thing for Business
Author: Paul Jarvis
Publishing Year: 2019
Publisher: Houghton Mifflin Harcourt
Length in hours: 7 hours and 32 minutes