A reading club with a view to the future

179 Scott Galloway: The four

Examining the dominant influence and market power of Amazon, Apple, Facebook, and Google on society and business.

Scott Galloway: The four


"The Four" is a provocative and insightful analysis of the power and influence of the world's most valuable technology companies: Amazon, Apple, Facebook, and Google. Galloway explores how these companies have become dominant players in their respective industries, and how they are reshaping the economy and society as a whole. He also examines the risks and challenges that these companies pose, including issues related to privacy, competition, and democracy.


Title: The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google

Author: Scott Galloway

Publishing Year: 2017

Publisher: Portfolio/Penguin

Length in hours: 8 hours and 32 minutes

5 main ideas

  1. The Four - Amazon, Apple, Facebook, and Google - are among the most powerful and valuable companies in the world.
  2. The Four share a number of key characteristics, including a focus on customer centricity, data-driven decision making, and relentless innovation.
  3. The Four are disrupting traditional industries and reshaping the economy in their image.
  4. The power and influence of The Four raise significant concerns about privacy, competition, and democracy.
  5. The Four are not invincible, and there are opportunities for challengers to disrupt their dominance.
Scott Galloway: The four

5 funny quotes

  1. "The only company more valuable than Google is the one that figures out how to monetize breathing."
  2. "Amazon is an octopus with tentacles in everything, but they're not putting the bookstores out of business. People are reading less."
  3. "Facebook's 'like' button is the most powerful tool for mass deception since the invention of the mortgage-backed security."
  4. "Google is the Switzerland of advertising - neutral, fair, and all about the money."
  5. "Apple is the Disney of tech - a company that makes products that make people happy."

5 thought-provoking quotes​

  1. "If God created a perfect business model, it would be Google."
  2. "Amazon is the most ferocious animal in the consumer space. They're willing to lose money on a lot of businesses in order to take share and leverage their supply chain."
  3. "Facebook has more data on us than any other entity, and with that comes responsibility. They need to think about how they're going to be stewards of that data."
  4. "Apple is the world's most valuable company, but it's not the biggest innovator."
  5. "The idea that we're going to be able to get through the next 30 years without another recession is silly. And when it happens, the Four will be there to pick up the pieces."

5 dilemmas

  1. The power and influence of The Four raise concerns about privacy and data protection.
  2. The potential for The Four to stifle competition and innovation in their respective industries.
  3. The challenge of regulating The Four, given their global reach and influence.
  4. The impact of The Four on job displacement and income inequality.
  5. The ethical and social implications of The Four's dominance, including issues related to democracy and civic discourse.

5 examples

  1. Jeff Bezos, founder and CEO of Amazon.
  2. Mark Zuckerberg, co-founder and CEO of Facebook.
  3. Larry Page and Sergey Brin, co-founders of Google.
  4. Tim Cook, CEO of Apple.
  5. Travis Kalanick, former CEO of Uber.

Referenced books

  1. "The Innovator's Dilemma" by Clayton M. Christensen 
  2. "The Everything Store: Jeff Bezos and the Age of Amazon" by Brad Stone 
  3. "In the Plex: How Google Thinks, Works, and Shapes Our Lives" by Steven Levy
  4. "The Facebook Effect: The Inside Story of the Company That Is Connecting the World" by David Kirkpatrick 
  5. "Steve Jobs" by Walter Isaacson 

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"The only company more valuable than Google is the one that figures out how to monetize breathing."

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