Surveillance capitalism is the new economic order, where companies exploit personal data to predict and control human behavior.
"The Age of Surveillance Capitalism" is a seminal work that exposes the dark side of the digital economy, showing how big tech companies have turned personal data into a lucrative commodity. Zuboff argues that surveillance capitalism is a new economic system that relies on the constant monitoring and manipulation of human behavior for profit. The book traces the history and evolution of this phenomenon, from the early days of online advertising to the present day, where companies like Google and Facebook have become global powers with almost unlimited control over our lives. Zuboff warns that this new form of capitalism poses a grave threat to individual freedom, democracy, and human dignity, and calls for a radical rethinking of our relationship with technology.
Title: The Age of Surveillance Capitalism
Author: Shoshana Zuboff
Publishing Year: 2019
Publisher: PublicAffairs
Length in hours: 24 hours and 16 minutes