Memes are cultural replicators that influence human behavior, creating a new paradigm for the understanding of cultural evolution.
The book discusses the concept of memes, cultural replicators that spread from person to person, akin to the biological concept of genes. Memes can be ideas, catchphrases, songs, and other cultural artifacts that can be passed on and imitated by others. The authors explore how memes spread and compete with one another, and how they influence human behavior and culture. They argue that the study of memes can provide a new way of understanding cultural evolution and how ideas and behaviors spread in society.
Title: The Meme Machine
Author: Susan Blackmore
Publishing Year: 2019
Publisher: Audible Studios
Length: 11 hours and 32 minutes