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283 Jeff Howe: Crowdsourcing

The emergence of crowdsourcing and its impact on business and society, highlighting the potential for innovation and collaboration.

Jeff Howe: Crowdsourcing


"Crowdsourcing" is a book by Jeff Howe that explores the phenomenon of crowdsourcing and its impact on business and society. Drawing on examples from a wide range of industries and disciplines, Howe argues that the power of the crowd is driving a fundamental shift in the way we work, create, and innovate. Through the use of online platforms and networks, individuals and organizations can tap into the collective intelligence and creativity of a global audience to solve problems, generate ideas, and create new products and services. The book offers insights into the opportunities and challenges of this new model of collaboration, and explores the ways in which crowdsourcing is reshaping the future of work, business, and society.


Title: "Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business"

Author: Jeff Howe

Publishing Year: 2008

Publisher: Crown Business

Length in Hours: 9 hours and 45 minutes

5 main ideas

  1. Crowdsourcing is a new model of collaboration that allows individuals and organizations to harness the collective intelligence and creativity of a global audience.
  2. Crowdsourcing can be used to solve complex problems, generate ideas, and create new products and services more quickly and efficiently than traditional methods.
  3. Crowdsourcing is transforming the way we work, creating new opportunities for individuals and businesses to collaborate and innovate on a global scale.
  4. Crowdsourcing is not without its challenges, including issues of intellectual property, quality control, and ethical considerations.
  5. Crowdsourcing has the potential to transform fields as diverse as science, journalism, and the arts, and is likely to become increasingly important in the future.
Jeff Howe: Crowdsourcing

5 funny quotes

  1. "Crowdsourcing is like online dating, but for ideas."
  2. "The great thing about crowdsourcing is that you can get a million monkeys working on a problem and you don't have to worry about the banana budget."
  3. "Crowdsourcing is like a potluck dinner, but instead of food, everyone brings their best ideas."
  4. "The only thing better than one great idea is a hundred great ideas – that's the power of crowdsourcing."
  5. "If at first you don't succeed with crowdsourcing, try, try again – and make sure you have a good backup plan."

5 thought-provoking quotes​

  1. "Crowdsourcing is the act of taking a job traditionally performed by a designated agent and outsourcing it to an undefined, generally large group of people in the form of an open call."
  2. "Crowdsourcing is not a panacea, but it is a powerful tool for innovation and collaboration."
  3. "Crowdsourcing represents a new kind of democracy, one in which everyone has a voice and can contribute to the greater good."
  4. "The beauty of crowdsourcing is that it allows individuals and organizations to tap into the collective intelligence and creativity of a global audience, without the limitations of geography or hierarchy."
  5. "The most successful crowdsourcing projects are those that strike a balance between structure and flexibility, allowing for both creativity and control."

5 dilemmas

  1. The tension between open innovation and intellectual property, and the challenges of protecting and monetizing crowdsourced ideas and content.
  2. The ethical considerations surrounding the use of crowdsourcing, including issues of fair compensation, privacy, and ownership of data.
  3. The challenges of quality control in crowdsourcing, and the potential for bias, fraud, or sabotage in the contributions of participants.
  4. The impact of crowdsourcing on traditional employment models and the future of work, and the potential for new forms of collaboration and entrepreneurship.
  5. The potential for crowdsourcing to exacerbate existing inequalities and power imbalances, particularly in the context of global platforms and networks.

5 examples

  1. The use of crowdsourcing by Threadless, a t-shirt design company, to generate new designs and engage with customers.
  2. The use of crowdsourcing by InnoCentive, a platform that connects organizations with a global network of scientists and engineers to solve complex problems.
  3. The use of crowdsourcing by NASA to develop new technologies and solve scientific challenges, including the development of the Mars Rover.
  4. The use of crowdsourcing by Wikipedia to create a comprehensive online encyclopedia, with contributions from millions of volunteers around the world.
  5. The use of crowdsourcing by Barack Obama's 2008 presidential campaign to engage with voters and raise funds, using social media and online platforms to mobilize a grassroots movement.

Referenced books

  1. "The Wisdom of Crowds" by James Surowiecki
  2. "The Long Tail: Why the Future of Business Is Selling Less of More" by Chris Anderson
  3. "Here Comes Everybody: The Power of Organizing Without Organizations" by Clay Shirky
  4. "Wikinomics: How Mass Collaboration Changes Everything" by Don Tapscott and Anthony D. Williams
  5. "The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail" by Clayton M. Christensen

Share a quote

"The only thing better than one great idea is a hundred great ideas – that's the power of crowdsourcing."

Jeff Howe: Crowdsourcing
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