“Start with No” offers a fresh approach to negotiating, focusing on uncovering the true needs and interests of all parties involved.
"Start with No" is a book by negotiation expert Jim Camp that offers a unique approach to negotiating, based on the idea of "no" as the starting point for any negotiation. Camp argues that traditional negotiation tactics, such as compromise and persuasion, often lead to unsatisfactory outcomes for both parties. Instead, he advocates for a process of uncovering the true needs and interests of all parties involved, and working together to find mutually beneficial solutions. The book provides practical tools and strategies for negotiating in a variety of contexts, from business deals to personal relationships. The approach outlined in "Start with No" has been used by thousands of professionals and individuals to achieve successful outcomes in negotiations, making it a valuable resource for anyone looking to improve their negotiation skills.
Title: "Start with No: The Negotiating Tools That the Pros Don't Want You to Know"
Author: Jim Camp
Publishing Year: 2020
Publisher: Crown Business
Length in Hours: 7 hours and 58 minutes