Daniel Pink examines human motivation, highlighting the importance of autonomy, mastery, and purpose in driving intrinsic motivation and high performance.
"Drive" by Daniel Pink challenges traditional views on motivation and presents a compelling case for the power of intrinsic motivation in achieving personal and professional success. Drawing on extensive research from psychology and behavioral science, Pink introduces the concept of autonomy, mastery, and purpose as the three key elements that fuel intrinsic motivation. He explores how businesses, organizations, and individuals can tap into these factors to enhance performance, foster creativity, and create a more fulfilling work environment.