“Triggers” explores the powerful influences that shape our behavior and provides strategies to create lasting change and become the person we aspire to be.
"Triggers: Creating Behavior That Lasts – Becoming the Person You Want to Be" by Marshall Goldsmith and Mark Reiter is a compelling book that examines the triggers, or catalysts, that influence our behavior and prevent us from making meaningful changes. The authors argue that external triggers, such as our environment and social cues, as well as internal triggers, such as our thoughts and emotions, significantly impact our actions and shape our habits. Drawing on extensive research and real-life examples, Goldsmith and Reiter offer practical strategies to identify and overcome these triggers, allowing us to break free from negative patterns and develop positive behaviors that align with our desired goals and values. The book emphasizes the importance of self-awareness, accountability, and continuous learning in creating lasting change. Through insightful anecdotes, case studies, and actionable advice, "Triggers" empowers readers to take control of their behavior, enhance their relationships, and achieve personal and professional growth.